Brand Story
The Neon One Brand Story explains our company values, how we communicate our company’s values and concepts, and what emotions we want our customers to feel when interacting with Neon One.
Our Big Idea
Nonprofits rely on building personal connections with the people in their community. Those connections are the foundation for growth, and it’s our responsibility to empower nonprofits to build them.
Our Mission
Is to connect nonprofits with the technology and resources that empower them to build a connected community.
Our Vision
We will be the nonprofit relationship management platform that empowers small and midsize nonprofits to make and maintain personal connections that drive growth.
Tagline
Personal Connections. Powerful Growth.
Our Values
We channel our empathy, passion, and drive, along with our belief that technology can empower mission-driven organizations to reach new heights together.
We strive for greatness - in our products, our service, and our collaboration. We support and encourage each other to go beyond our reach because we believe beyond any known end point is something remarkable.
We know every problem is an opportunity to create a solution. We don’t hesitate to roll up our sleeves, take initiative, and hold ourselves, and each other, accountable to the results.
We leave egos at the door and bravely embrace the journey to bring our best selves every day. We believe “we” is better than “me” and foster an inclusive work environment that celebrates our diversity of thoughts and opinions.
We explore daily, value big thinking, and seize any opportunity to evolve, adapt, or change. We stride boldly towards our goals by choosing to challenge assumptions, fail forward, reward progress over perfection, and build for the future.
We know our success comes only from our customer’s success. Love for our customers is woven into every decision we make, from how we engage, to how and when we respond, to how we listen, and how we incorporate customer needs, concerns and ideas into our business decisions.
Core Message & Key Supporting Message
The Power of Integration: Everything you need for a 360° view of your supporters and organization is in one fully integrated platform.
Automated Personalization: Save time and increase impact by easily automating and personalizing communications for every supporter.
Proven Growth: Nonprofits that use Neon One see an average of 33% donation growth in their first year.
Fair & Flexible Pricing: Our affordable pricing is based on your organization's revenue, not your number of contacts, so you can grow without penalty.
One-Line Messaging Statement
Personally connect and manage every relationship—from donor to volunteer—in one integrated system so you can focus on growing your community, not your tech.