When using the Neon One logo's horizontal alignment, please do not alter the text or its relation to the 'N' monogram. The Neon One logo's horizontal alignment is the primary version to be used when referencing the company visually.
When using the Neon One logo's vertical alignment, please do not alter the text or its relation to the 'N' monogram. The Neon One logo's vertical version is used for center-aligned systems and should not be used in corners.
Only use the 'N' monogram in cases where an established familiarity with the Neon One brand and/or space is too limited to use the horizontal or vertical alignment versions.
The colors listed below are the only colors besides black and white that may be used to represent the Neon One logo visually unless otherwise given instructions by the Neon One marketing team.
Used to color the droplet and diagonal squiggle on white backgrounds.
Used to color the '1' symbol on white backgrounds.
Used to color the '1' symbol on dark backgrounds.
The spacing guides are great to reference to know how much white space should be between the Neon One logo and other graphic elements. This spacing should be used around the logo in any digital and print formats to give it some breathing room. The spacing around the horizontal logo is the same width as the spacing between the 'N' monogram and the wordmark. The spacing around the vertical logo is the same width as the height of the wordmark.
The minimum sizing for digital use is 70 pixels in width for the horizontal logo and 55 pixels in width for the vertical logo. A PNG file is preferred to display our logo online that’s less than 200KB, ensuring fast load times while remaining detailed and sharp!
The minimum sizing for print use is smaller than 0.75 inches in width for the horizontal logo and 0.7 inches in width for the vertical logo. The print sizing is outlined with the idea of pins and stickers created for events in mind.
It is important to us that the Neon One logo stays consistent across all use cases. Our marketing team worked hard to create a cohesive and elegant logo for our brand. Please do not commit the following logo crimes as it would undo the tiring work we have all put in!
The Neon One name should always be separate, two words.
Please do NOT warp, squish, stretch, rotate, mirror or alter the logo beyond our guides. We worked hard to make it as coherent as is. Distortion could lead to legibility issues.
Please do NOT move around the elements of the logo. The droplet should always stay in the left corner of the 'N,' and the '1' should always be diagonal from the droplet, in the upper right corner.
Do not change the color or tone outside of the Neon One logo color palate unless given an alternate version from the Neon One marketing team.
There are NO drop shadows or gradients in our logo on purpose - we don't want them there! Drop shadows, gradients, and any other kind of special effects that belong in Word Art only make the logo less clear and subtract from it's intended simplicity.
Our logo wordmark was specially created to flow with the logo monogram icon. It was derived from a mix of typefaces and shapes that aligned well together. The wordmark should not be recreated using type and should only be used as an image.
Do NOT use the logo against busy patterns or unapproved backgrounds with lower contrast.
KEYWORDS: Revive + Harmonize
Neon CRM is a central focal point for your small to midsize nonprofits.
Using the calming hue of Powder Blue, this channels feelings of hope and comfort for any nonprofit getting started or with a system that just isn’t working for them.
In a time of frustration or uncertainty, a water droplet symbolizes an opportunity to refresh and organize. A drop may form when liquid accumulates, like data, into a central system.
COLOR: Soft Blue
KEYWORDS: Transaction + Security
Neon Pay is positioned to process payment for all sizes of nonprofit customers.
The single most important element in online processing of a credit card is security. For this obvious reason, we have chosen the Electric Blue that initiates this sense.
The characteristics of the arrow used as an icon give a sense of control and precision. An arrow is direct, while it literally points to the word ‘Pay’ and starts at the point where a user’s eye naturally follows downward.
COLOR: Electric Blue
SYMBOL: Downward Arrow
KEYWORDS: Adaptability + Development
Neon CCM can be configured in an infinite amount of ways to fit your organization’s needs. It can be a ‘great fit’ to your process, like the missing puzzle piece to your company's growth.
COLOR: Electric Blue
SYMBOL: Puzzle Piece
KEYWORDS: Compassion + Ambition
Neon Fundraise is geared towards enterprise organizations with a particular need. They are well established and have seen the hard times of being a nonprofit.
Neon Fundraise offers “enterprise-caliber” fundraising features and administrative capabilities, making it a critical part of the life of growing and established organizations.
COLOR: Rally Orange
Neon Giving Days
KEYWORDS: Connection + Community
All giving day hosts share the common goal of serving donors, nonprofit organizations, and the community as a whole. This common purpose creates the “heartbeat” and the “pulse” of Giving Days and the communities they serve.
COLOR: Core Green
Neon CRM for Associations
KEYWORDS: Amplify + Support
The connection to Neon CRM is visually seen with the same logo, with the addition of "For Associations."
COLOR: Soft Blue
KEYWORDS: Inspire + Imprint
A website is a digital thumbprint of your organizations purpose. Core green is used in this logo to signify the growth potential a website adds to any organization. We build our websites with your mission in mind and the goal to inspire your donors.
COLOR: Core Green
SYMBOL: Globe and Mobile phone